Don't judge a box by its cover.



BEHIND THE CEREAL is a humorous and timely webseries inspired by VH1’s popular ‘90s series BEHIND THE MUSIC, which chronicled the rise and fall of our most beloved musical artists. Over the course of five episodes, BEHIND THE CEREAL will follow popular cereal mascots as they confront themes of identity, gender, race, sexuality and politics.



ARI ROSSEN (Writer/Executive Producer/Star) is a New York-based multi-hyphenate (actor-pianist-writer-producer) who loves telling stories that contain laughter whenever possible. Ari’s indie debut, SOUND/VISION, won Best Short Film at East Lansing Film Festival, and has screened at 15 festivals worldwide, including prestigious ITVFest; SOHO International Film Festival; and San Jose International Short Film Festival. Television/Film and New Media favorites include lead and supporting roles in SOUND/VISION (Dir. Jeremiah Kipp); multiple CollegeHumor viral videos; and the hit webseries Missed Connections Live (Best Comedy Series: LA WebFest & StayTunedTV). Ari’s theatrical credits include Off-Broadway, regional and national productions of The Wizard Of Oz (National Tour) and Murder For Two (Chicago Shakespeare - Jeff Award, Best New Musical). As a writer-producer, Ari is now developing a number of projects, including a forthcoming one-man show called The Jew Boy Next Door. When he’s not creating, Ari can be found tickling ivories wherever there is a nearby piano, wrangling his rescue cat Batman, and planning his next adventure in the great outdoors. arirossen.com


News & Updates


The pilot episode for BEHIND THE CEREAL ("The Lost Krispie") was just accepted as an Official Selection at 2017's ITVFest in Manchester, VT! This marks both Ari & Staci's second year as invited content creators to this prestigious festival, and our team can't wait to share the cereal and drink all of the maple syrup with alumni both old and new.

JUNE 2017

Pre-production is in full-swing, and we're thrilled to welcome Michelle Kantor (amazing indie filmmaker and Executive Director of Cinefemme) as an Executive Producer to Team BTC! Keep your eyes peeled and mouths open for more scrumptious cast & creative announcements in the days and weeks ahead...




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